The Hidden Layer Tips for web analytics, tag management, and other items in the hidden layer of the web.

DTM Custom Tracking

Adobe Dynamic Tag Management. It' interesting concept. If you are a SiteCatalyst user, this system is great! It's free, you can add in other tags, and it has a pretty good function set overall that can compete with other tag managers. I might compare different tag managers in the future, but for now, I'd like to cover a piece of DTM that is missing, but can be very useful.

This piece is custom tracking calls. What I mean by this is being able to fire an event with data at any point you'd like. DTM provides your typical page load tracking, and built in event tracking. However, this event tracking isn't perfect--especially for something like single page apps. Luckily, since Adobe just bought the older "Satellite Tag Management", they inherited their tracking code. Maybe I can illustrate the problem and solution with a sample use case.