The Hidden Layer Tips for web analytics, tag management, and other items in the hidden layer of the web.

Building a Robust Analytics SDR and Data Layer

One of my team's main jobs is creating requirements documents for tracking an analytics implementation, such as Adobe Analytics or Google Analytics. However, because these tools can be approached from so many angles, it takes some focus to get exactly what you need implemented. Here's a few tips on developing an SDR from start to finish.

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